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115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
Manage episode 330306545 series 3232725
Content provided by George Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.
Martina's book "LOVED" is available at Target online.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
155 episoade
Distribuie
Manage episode 330306545 series 3232725
Content provided by George Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.
Martina's book "LOVED" is available at Target online.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
155 episoade
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Show notes are at https://stevelitchfield.com/sshow/chat.html
…
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…
continue reading
Big tech is transforming every aspect of our world. But how? And at what cost? This season of Land of the Giants – The Twitter Fantasy – will tell the story of Twitter (X) at a crucial moment for the platform, exactly one year after Elon Musk took over. Hosted by Vox senior correspondent Peter Kafka, the four-episode season will survey the company's outsize influence on politics and culture. How did Twitter become the Internet’s town square, for better and for worse? And where is it heading, ...
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Agile for Humans™ is a weekly podcast dedicated to the individuals and interactions that make agile work. The goal is to help create safe and collaborative working environments where people are empowered to do their best work.
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
We help founders make something people want.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of "climate tech" with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
Join our weekly discussion about how to build top end Angular applications and become an Angular expert. Become a supporter of this podcast: https://www.spreaker.com/podcast/adventures-in-angular--6102018/support.
…
continue reading
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…
continue reading
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