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Alen Sultanic On The Future Of Marketing And How To Stay Ahead | EP280

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Manage episode 462116422 series 2301688
Content provided by Jason Portnoy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Portnoy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, Alen Sultanic dives into his unconventional journey in the marketing space. Known for his behind-the-scenes brilliance, Alen unpacks the philosophies and frameworks that make him one of the most respected figures in the industry. From his approach to building high-converting offers to his mastery of mental models, Alen offers a rare glimpse into the mind of a marketing genius.

Whether you’re a marketer, entrepreneur, or just someone curious about the mechanics of persuasion, this episode is packed with tactical insights and thought-provoking strategies.

Topics Covered:

  1. The evolution of marketing from 2010 to 2025: Key lessons for staying ahead. [7:20]
  2. Why quality beats quantity in content creation—and how to win with differentiation. [14:36]
  3. The four core drivers of human behavior and how to use them in your marketing. [26:07]
  4. How to address objections by understanding the trade-offs consumers face. [44:56]
  5. The psychological difference between men and women in purchasing decisions—and how it impacts ad success. [50:07]
  6. The secret to building trust in a world dominated by “instant buyers.” [38:19]
  7. Why understanding economics is essential for creating irresistible offers. [57:30]
  8. Tips for crafting messaging that balances persuasion and authenticity. [34:45]
  9. Alen’s unique insights on building long-term, engaged communities. [59:01]

Connect with Alen Sultanic

Connect with Jason Portnoy

Want to work with Jason one-on-one? Click Here

  continue reading

318 episoade

Artwork
iconDistribuie
 
Manage episode 462116422 series 2301688
Content provided by Jason Portnoy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Portnoy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode, Alen Sultanic dives into his unconventional journey in the marketing space. Known for his behind-the-scenes brilliance, Alen unpacks the philosophies and frameworks that make him one of the most respected figures in the industry. From his approach to building high-converting offers to his mastery of mental models, Alen offers a rare glimpse into the mind of a marketing genius.

Whether you’re a marketer, entrepreneur, or just someone curious about the mechanics of persuasion, this episode is packed with tactical insights and thought-provoking strategies.

Topics Covered:

  1. The evolution of marketing from 2010 to 2025: Key lessons for staying ahead. [7:20]
  2. Why quality beats quantity in content creation—and how to win with differentiation. [14:36]
  3. The four core drivers of human behavior and how to use them in your marketing. [26:07]
  4. How to address objections by understanding the trade-offs consumers face. [44:56]
  5. The psychological difference between men and women in purchasing decisions—and how it impacts ad success. [50:07]
  6. The secret to building trust in a world dominated by “instant buyers.” [38:19]
  7. Why understanding economics is essential for creating irresistible offers. [57:30]
  8. Tips for crafting messaging that balances persuasion and authenticity. [34:45]
  9. Alen’s unique insights on building long-term, engaged communities. [59:01]

Connect with Alen Sultanic

Connect with Jason Portnoy

Want to work with Jason one-on-one? Click Here

  continue reading

318 episoade

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