Consistency, Focus, and Relationship-Building in NYC Real Estate with Cory Zelnik

On this episode of the Performance Mindset podcast, Amy interviews Cory Zelnik, founder and CEO of Zelnik & Company, a boutique retail brokerage based in New York City. Cory has decades of experience in the retail real estate market and has successfully built a reputation for delivering outstanding results to tenants and landlords in one of the most competitive markets in the world. Cory uses a relationship-driven approach and combines traditional networking with cutting-edge social media to stay ahead in the retail industry. He is passionate about fitness, particularly running, and he mirrors his commitment to maintaining balance and discipline in his personal and professional lives. In addition to his real estate business, Cory hosts the podcast REtail REdux, where he shares insights on the evolving retail real estate world.

In this episode, you’ll hear:

Cory Zelnik’s entry into real estate, career development, and the path he took to start his own firm.
How the ability to pivot allows him to remain independent.
Some of the challenges of working in the New York City market.
Upcoming submarkets in the NYC area and the resurgence of luxury brands post-COVID.
The differences between European and U.S. brands.
Managing the end of a lease with clients and why retail condominiums are big in NYC.
Relationship-building and leveraging social media in real estate.
Cory’s involvement in marathons beginning after the pandemic to raise money for ALS.
The importance of discipline and consistent levels of customer service with all clients.
What’s next for Cory Zelnik.

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