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14. Branding vs. Direct Marketing - How to Build a Comprehensive Marketing Strategy
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Most people don't understand the layers in marketing and sales, and put WAY too much pressure and focus on things that aren't that critical.
Today on the show, I am walking you through:
- The difference between branding and direct marketing
- When and where branding and direct marketing are important
- How to leverage both to work together
- What you need to know about building a profitable brand
This episode is a PRIMER on marketing strategy and what every founder and marketer needs to know!
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