))
PTW3 034: Lead Generation: AI and Data Security with Emanuel Rose and Donna Mitchell
Manage episode 407749596 series 3504395
Content provided by Donna Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Donna Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Summary
In this conversation, Donna Mitchell interviews Emmanuel Rose, an expert in lead generation and digital marketing. They discuss the evolution of lead generation over the past 25 years, the role of AI in marketing, and the importance of content marketing. Emmanuel emphasizes the need for personalized and valuable content to engage prospects. He also highlights the advantages of AI tools in saving time and generating ideas. However, he raises concerns about the potential misuse of AI in rewriting history and manipulating information. Emmanuel shares insights on using AI for email outreach and voice calls, as well as the importance of data security. He also mentions his books on authentic marketing and the importance of disconnecting from technology.
Takeaways
- Lead generation has evolved significantly over the past 25 years, from manual processes like mailing letters to using AI tools for instant connections.
- Content marketing remains a fundamental aspect of lead generation, and personalized and valuable content is crucial for engaging prospects.
- AI tools can save time and generate ideas, but it's important to find the right tools that align with specific marketing needs.
- There are concerns about the potential misuse of AI, such as rewriting history and manipulating information, which highlights the importance of critical thinking and access to diverse perspectives.
- AI can be used for email outreach and voice calls, allowing for efficient and personalized communication with prospects.
- Data security is essential when using AI tools, and it's recommended to use platforms that encrypt and protect sensitive information.
- Emmanuel Rose has written books on authentic marketing and the importance of disconnecting from technology.
About Emanuel Rose
Emanuel Rose is a recognized expert in lead generation, branding, advertising, and the day-to-day operations of a digital agency ready to help you build your business today. For over 25 years Emanuel has gone to work each day seeking to pioneer cutting-edge lead generation and marketing strategies for the benefit of his clients.
Emanuel’s rich and diverse experience evidences the strength of his unique skill set, acquired through years of persistent growth, leading a digital agency, and serving as a pioneering professional in lead generation and retention. This expertise and understanding is not only central to the success of Emanuel’s career, but his leadership of the digital agency he founded.
As the CEO of Strategic eMarketing, Emanuel is at the forefront of driving digital solutions with machine learning for lead generation for all of Strategic eMarketing’s clients in Oregon and beyond. Doing so with an in-depth understanding of the opportunities and challenges seen for clients across the digital agency landscape, and utilizing his enviable expertise in leading generation to leverage a leading advantage for all his valued clients.
Connect with Donna Mitchell:
Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: https://www.instagram.com/dpmitch11
Twitter/ X: https://www.twitter.com/dpmitch11
YouTube Channel - https://www.Web3GamePlan.com
What to learn more: Pivoting To Web3 | Top 100 Jargon Terms
38 episoade
Distribuie
