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423 From Concept to Launch: The Year-Long Journey of a Book Launch

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423 From Concept to Launch: The Year-Long Journey of a Book Launch

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In this episode of the Writing at the Red House podcast, join Kathi Lipp and her team members Tonya Kubo and Tenneil Register as they dive deep into the art of book launching. It’s not just about the six weeks before your book hits the shelves; it’s about living and breathing your book’s message long before and after it’s published. So grab a cup of coffee (or soup!), and let’s explore how to make your book launch a natural extension of your life and passion. Listen along as they discuss:

The concept of a “lifestyle launch” and how it differs from traditional book launches
The importance of starting your launch process early – at least 6-12 months before publication
Creating a portfolio of assets around your book, including pre-order bonuses and supplemental content
Embracing and addressing objections from potential readers
Maintaining brand consistency while expanding your reach
The power of community in book launches and author platforms
Practical tips for authors currently writing their books to prepare for launch

Key takeaways include the importance of living out your book’s message, creating content that resonates with your audience’s emotions, and viewing objections as opportunities for engagement.

Kathi’s Favorite Things:

The Collective
Susy Flory
Tonya Kubo
Kathleen Kerr

Links and Resources:

Writing at the Red House Collective

Tonya Kubo

Tenneil Register, R7Reclaimed

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Meet Your Hosts

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

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Tonya Kubo

Speaker and Writer

Tonya Kubo is the illustrious and fearless leader of Kathi Lipp’s Clutter Free Academy Facebook group and the Clutter Free for Life membership program. A speaker and writer, Tonya makes her home in the heart of California with her husband, Brian, their two spirited daughters, and one very tolerant cat. Visit her at www.tonyakubo.com.

Tenneil Register

Tenneil Register can be found creating, repurposing, decorating, gardening and welcoming guests to their reclaimed barn storefront. She and her husband, Cowboy, established rural roots for their blended family of 7 in their DIY ranch home in Iowa. Connect with her on Instagram for practical ideas to reclaim your home or visit R7Reclaimed.com.