It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Picture-Perfect Customer Profiles
Manage episode 355505204 series 75772
Content provided by Adobe Experience Cloud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe Experience Cloud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way. Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html
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78 episoade
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Manage episode 355505204 series 75772
Content provided by Adobe Experience Cloud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe Experience Cloud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way. Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html
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78 episoade
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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