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How to fix your concerts and marketing, with Ruth Hartt

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Manage episode 348876433 series 2290057
Content provided by Podium Time. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podium Time or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ruth Hartt is an arts marketing genie! Join us to discuss how we can fix our concerts and our marketing to be more welcoming to the outsiders that we desperately need.
Insider audiences are too small, and we don't know how to attract classical music outsiders to our concerts. So how do we get new people to listen to classical music?
Through "The Art of Gathering" and "Jobs to Be Done Theory," Ruth Hartt has developed principles for attracting, welcoming, and changing new audiences for the better.

  • 1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences
  • 5:37 How “The Art of Gathering” redefines the purpose of our concerts
  • 9:45 "Jobs to be Done" Theory and its radical implications for arts marketing
  • 22:07 New marketing examples for arts organizations
  • 24:33 Why unspoken concert etiquette is anti-diversity
  • 33:28 Ego-Centric Marketing and how to fix our message
  • 42:00 What has Ruth changed her mind about?
  • 44:04 Closing: Plugs, Hidden Gem, and Billboard

Find this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. If you’re in the market for a new baton, use our promo code “PodiumTime” at Pagubatons.com for 20% off your first order.

Support the show

  continue reading

Capitole

1. How to fix your concerts and marketing, with Ruth Hartt (00:00:00)

2. Why classical music organizations are struggling and how Ruth is helping build back audiences (00:01:47)

3. How "The Art of Gathering" redefines the orchestra's purpose (00:05:37)

4. "Jobs to be Done" Theory and its radical implications for arts marketing (00:09:45)

5. New marketing examples for arts organizations (00:22:07)

6. Why unspoken concert etiquette is anti-diversity (00:24:33)

7. Ego-Centric Marketing and how to fix our message (00:33:28)

8. What has Ruth changed her mind about? (00:42:00)

9. Closing: Plugs, Hidden Gem, and Billboard (00:44:04)

139 episoade

Artwork
iconDistribuie
 
Manage episode 348876433 series 2290057
Content provided by Podium Time. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podium Time or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Ruth Hartt is an arts marketing genie! Join us to discuss how we can fix our concerts and our marketing to be more welcoming to the outsiders that we desperately need.
Insider audiences are too small, and we don't know how to attract classical music outsiders to our concerts. So how do we get new people to listen to classical music?
Through "The Art of Gathering" and "Jobs to Be Done Theory," Ruth Hartt has developed principles for attracting, welcoming, and changing new audiences for the better.

  • 1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences
  • 5:37 How “The Art of Gathering” redefines the purpose of our concerts
  • 9:45 "Jobs to be Done" Theory and its radical implications for arts marketing
  • 22:07 New marketing examples for arts organizations
  • 24:33 Why unspoken concert etiquette is anti-diversity
  • 33:28 Ego-Centric Marketing and how to fix our message
  • 42:00 What has Ruth changed her mind about?
  • 44:04 Closing: Plugs, Hidden Gem, and Billboard

Find this and all other episodes at PodiumTimePod.com. Subscribe and download Podium Time on your favorite podcast player and connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. You can also join our Facebook Group, the Podium Time Inner Circle to ask questions and continue the conversation after every episode. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. If you’re in the market for a new baton, use our promo code “PodiumTime” at Pagubatons.com for 20% off your first order.

Support the show

  continue reading

Capitole

1. How to fix your concerts and marketing, with Ruth Hartt (00:00:00)

2. Why classical music organizations are struggling and how Ruth is helping build back audiences (00:01:47)

3. How "The Art of Gathering" redefines the orchestra's purpose (00:05:37)

4. "Jobs to be Done" Theory and its radical implications for arts marketing (00:09:45)

5. New marketing examples for arts organizations (00:22:07)

6. Why unspoken concert etiquette is anti-diversity (00:24:33)

7. Ego-Centric Marketing and how to fix our message (00:33:28)

8. What has Ruth changed her mind about? (00:42:00)

9. Closing: Plugs, Hidden Gem, and Billboard (00:44:04)

139 episoade

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