TuneIn tunes out: layoffs and outdated data

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• TuneIn appears to have tuned away from podcasts. After three sets of layoffs, which have not been reported until today, the company hasn’t let creators add new podcasts for the last ten months. It is also not communicating with content creators.
• Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data.
• On Air Fest has published more speakers for its Brooklyn event in mid-February. Speakers include Taylor Lorenz, Dan Taberski, and Ashley Carman.

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• The IAB has published “creative best practices in podcasting”, with a set of examples of host reads, pre-rolls, branded segments and others.
• Edison Research published its Latino Podcast Listener Report 2024. In the last four years, the number of Latinos who are monthly podcast listeners has increased by 72%. For the first time, Latino podcast listening is 50% women, 50% men.
• Mumbler has looked at the top 100 podcasts in Spain - publish cadence, durations, and even cover art colour. The average duration, if you’re wondering, is 57.9 minutes per episode. That said, a quarter of all top shows are less than 30 minutes.
• Libsyn has published the results of its share tender offer. The company purchased 6mn shares for a total of $8.6mn (an apparent price of around $1.43). The company has around 30mn shares.
• Tommy Walters from Acast publishes five trends from podcasting in 2024. One of those: “Podcasting Takes Center Stage in Politics and Day-to-Day Life”.

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Tips and tricks

• Besides Apple, Spotify and YouTube there are plenty of places to add your podcast. We’ve updated our Big List of shows (not least, added a little mention about the difficulty of getting into TuneIn these days).
• How can you keep your listeners listening? Frank Racioppi writes about Solving the Listener Retention Problem

Podcast News

• Practical Stoicism has been acquired by Evergreen Podcasts. The podcast joined the Evergreen Podcasts slate this January; now the show is owned by Evergreen, and Tanner Campbell will be employed by them to host and produce the podcast.
• Say What You Mean with Aida Rodriguez has joined the fwd. network. The show explores the power of words—and the moments when people wish they had spoken up but were stifled by fear or uncertainty. Rodriguez is a writer and commentator.
• The You Better You Bet podcast and live show has been added to the FAST channel of NBC Sports. It's the latest podcast making its way to FAST channels; it's now available on Peacock and all major FAST channel platforms.
• Conservation calls releases a special episode today, celebrating fifteen years of species conservation and hearing from many recipients of the MBZ Species Conservation Fund. The fund has supported over 2,800 projects across 170 countries where it discovered, reintroduced and protected over 1,700 species from extinction.
• Before We Go will return for a second season, it's been announced. Dr. Shoshana Ungerleider, who is also host of TED Health, announced the return of both yesterday. “I’m deeply moved by the audience’s response to TED Health and Before We Go, and I’m honored to continue these meaningful conversations,” she said.

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