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Episode 121 - Prescription Brand Planning with Janice MacLennan

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Content provided by Political Pharmacist and Eric Geyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Political Pharmacist and Eric Geyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Ever wonder why certain prescriptions are branded and brought to market the way they are? Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market. With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it. You can find her book here: https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry
  continue reading

130 episoade

Artwork
iconDistribuie
 
Manage episode 323630997 series 3265313
Content provided by Political Pharmacist and Eric Geyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Political Pharmacist and Eric Geyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Ever wonder why certain prescriptions are branded and brought to market the way they are? Janice MacLennan joins the podcast to share some of her insight from years of working with big pharmaceutical companies and helping them bring new medications to market. With her book titled, "Brand Planning for the Pharmaceutical Industry" MacLennan has proven her expertise in this field and literally written the book on it. You can find her book here: https://www.goodreads.com/book/show/31870055-brand-planning-for-the-pharmaceutical-industry
  continue reading

130 episoade

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