Post Status Draft - Omnisend's Greg Zakowicz Discusses E-commerce Trends in Email Marketing, SMS, and Push Notifications

Post Status Podcasts

In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder of the accessibility and support provided by the Omnisen team.

Link for 15% off first three months: our.omnisend.com/poststatus

Top Takeaways:

• SMS Marketing Growth: SMS marketing is experiencing significant growth, with a 396% increase in 2021 over 2020. Greg emphasizes the importance of leveraging SMS as a valuable marketing channel.
• Web Push Notifications: Web push notifications have shown a 27% year-over-year lift, and the growth of using push messages has been consistent. Automation plays a key role in the effectiveness of push notifications, with 21% of all automated push message orders coming from 3% of the sends.
• Automation Impact: Automated messages, whether through email, SMS, or push notifications, are highly impactful. For instance, 41% of all email orders come from automated emails, despite comprising only 2% of sends. Greg suggests focusing on high-intent messages, such as welcome, cart abandonment, and browse abandonment.

Mentioned In The Show:

• Omnisend
• Mailchimp
• Klaviyo

🙏 Sponsor: WordPress.com

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🐦 You can follow Post Status and our guests on Twitter:

• Greg Zakowicz (Sr. Ecommerce Expert, Omnisend)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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