Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 19

Post Status Podcasts

In this episode, Michelle Frechette and Corey Maass engage in a lively conversation about their experiences at WordCamp US, their recent t-shirt purchases, and a collaborative project related to WordPress. They discuss the progress of their project, which involves creating a directory for plugins or products, and the challenges of designing a logo that is clear and recognizable. They also brainstorm creative ideas for the logo and share their strategies for promoting their project. The episode highlights their enthusiasm for collaboration and their commitment to making the project a success.

Top Takeaways:

• Iterative Brainstorming Process: Both Corey and Michelle value the process of "splashing around" in ideas, acknowledging that not every concept will be a winner, but it’s essential to explore and iterate to find the right solution. They emphasized the importance of keeping ideas alive and evolving them over time.
• IPAWP Rebranding: The Independent Plugin Alliance for WordPress was rebranded as the Independent Product Alliance for WordPress (IPAWP) to better reflect the broader scope of products they want to include. They’re still in the early stages of developing this alliance and are actively seeking input and collaboration from others.
• Grassroots Development: Both OMGIMG and IPAWP are in grassroots development phases, with Corey and Michelle being open to new ideas and contributions. They’re focused on building these initiatives in a collaborative, community-driven manner, emphasizing low-cost marketing strategies and mutual support among small WordPress product creators.

Mentioned In The Show:

• Ross Morsali
• Search & Filters
• IPA WP
• WP Speakers
• WP Coffee Talks
• WP Tavern
• WP Wonder Woman
• Canva
• Fiverr

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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