How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Ep 346: Green delivery's attitude-behaviour gap
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Manage episode 419186833 series 2068608
Content provided by Ian Kerr and Postal Hub Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Kerr and Postal Hub Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.
- How consumers say they want to behave and how they actually act
- Defining the attitude-behaviour gap
- Survey understanding consumers’ delivery preferences and habits
- Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
- Education of consumers so they can understand environmental impact of their delivery choices
- Consumers’ willingness to pay for greener delivery options
- What should the delivery sector do next to help consumers make greener delivery decisions?
- Difference in actual consumer behaviour relating to green delivery across different clusters of consumers
347 episoade
MP3•Pagina episodului
Manage episode 419186833 series 2068608
Content provided by Ian Kerr and Postal Hub Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ian Kerr and Postal Hub Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.
- How consumers say they want to behave and how they actually act
- Defining the attitude-behaviour gap
- Survey understanding consumers’ delivery preferences and habits
- Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
- Education of consumers so they can understand environmental impact of their delivery choices
- Consumers’ willingness to pay for greener delivery options
- What should the delivery sector do next to help consumers make greener delivery decisions?
- Difference in actual consumer behaviour relating to green delivery across different clusters of consumers
347 episoade
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