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Luca Allam perspective on being a podcaster and innovation in marketing
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Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets.
Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3.
During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authenticity that makes it valuable to advertisers. As a past leader of a global media agency and now podcast host, Luca has the unique perspective from both sides.
Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.
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