))
Marie-Christine perspective on programmatic podcast advertising
Manage episode 425593210 series 3582308
Content provided by Next Broadcast Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next Broadcast Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans.
Marie-Christine is Director of Business Development MENA at The Trade Desk.
In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance media plans. As an expert in programmatic advertising, Marie-Christine also shares her thoughts on buying, testing and measuring podcast ads.
Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.
Visit nextbroadcast.media to learn more
YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/
8 episoade
Distribuie
