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A latte with Jacquie Severs
Manage episode 433325077 series 3456160
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In this episode, Matisse chats with Jacquie Severs, Durham Region's Manager of Marketing and Tourism, about all things tourism PR.
About Jacquie Severs
Jacquie Severs is the Manager of Marketing and Tourism for the Regional Municipality of Durham's economic development and tourism division, known as Invest Durham and Durham Tourism. In this capacity, she champions Durham Region, Ontario, Canada's exceptional value proposition for businesses, attracts visitors, fosters downtown growth, and cultivates Durham's creative communities.
With over 20 years of award-winning marketing experience, Jacquie has a track record of developing and promoting brands across diverse sectors, including fashion, home décor, craft beer, and the museum industry. Her knack for storytelling has been shared in various publications, with one series earning her the distinction of the 2018 Ontario Community Newspapers Association's Columnist of the Year.
Drawing from her educational background spanning George Brown College, the University of Guelph, the University of Waterloo, and Durham College, Jacquie is committed to lifelong learning. Presently, she is pursuing an innovative Master of Arts in Place Branding from Middlesex University, U.K. Passionate about exploring emerging social media platforms and learning to write the most effective AI prompts, Jacquie is deeply engaged in community initiatives and enjoys chatting about the impact of marketing on our perceptions, from the nuances of typography to the PR strategies of global figures.
Follow Jacquie:
LinkedIn: Jacquie Severs
Instagram: @JacquieSevers
X (formerly Twitter): @JacquieSevers
Connect with PR & Lattes
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis
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