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Versha Sharma (Editor: Teen Vogue)

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Content provided by Patrick Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

IT’S COMPLICATED

If Teen Vogue’s editorial still surprises you, it might be time to admit that this says more about you than it does about Teen Vogue. And also, perhaps, that you haven’t been paying attention.

Teen Vogue is not the first magazine aimed at “the young” of course, and it’s not the first one to address multiple issues. But…Teen Vogue is the first, perhaps, to make a certain kind of noise.

Since well before the Trump presidency, but certainly turbocharged during it, Teen Vogue has mixed tips on fashion and beauty, profiles about the latest girl groups from Korea, and the scoop on the stars of Bridgerton, with political analysis and opinion, stories about identity and social justice, and an election primmer that is maybe one of the most thorough you’ll find anywhere.

Versha Sharma has been editor since 2021 and has not only maintained all the pillars that make up Teen Vogue but enhanced them. She came to Teen Vogue from overtly political media like Talking Points Memo, NowThis, Vocativ, and MSNBC. And she says she’s landed her dream job.

Sharma and her team are unabashed and unapologetic about what they do—and know that they are serving a large community of very active young women (65% of the readership) who follow the brand on every social channel imaginable, visit the website by the millions, and attend Teen Vogue Summits—in person!—to listen to their favorite influencers, singers, entrepreneurs, actors and activists talk shop.

Sharma feels like the luckiest editor in the industry. But one thing is missing: paper.

Teen Vogue discontinued its print edition more than seven years ago. Her new dream? Convincing her bosses at Condé Nast to bring it back.

Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2024

  continue reading

69 episoade

Artwork
iconDistribuie
 
Manage episode 423559532 series 3462765
Content provided by Patrick Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

IT’S COMPLICATED

If Teen Vogue’s editorial still surprises you, it might be time to admit that this says more about you than it does about Teen Vogue. And also, perhaps, that you haven’t been paying attention.

Teen Vogue is not the first magazine aimed at “the young” of course, and it’s not the first one to address multiple issues. But…Teen Vogue is the first, perhaps, to make a certain kind of noise.

Since well before the Trump presidency, but certainly turbocharged during it, Teen Vogue has mixed tips on fashion and beauty, profiles about the latest girl groups from Korea, and the scoop on the stars of Bridgerton, with political analysis and opinion, stories about identity and social justice, and an election primmer that is maybe one of the most thorough you’ll find anywhere.

Versha Sharma has been editor since 2021 and has not only maintained all the pillars that make up Teen Vogue but enhanced them. She came to Teen Vogue from overtly political media like Talking Points Memo, NowThis, Vocativ, and MSNBC. And she says she’s landed her dream job.

Sharma and her team are unabashed and unapologetic about what they do—and know that they are serving a large community of very active young women (65% of the readership) who follow the brand on every social channel imaginable, visit the website by the millions, and attend Teen Vogue Summits—in person!—to listen to their favorite influencers, singers, entrepreneurs, actors and activists talk shop.

Sharma feels like the luckiest editor in the industry. But one thing is missing: paper.

Teen Vogue discontinued its print edition more than seven years ago. Her new dream? Convincing her bosses at Condé Nast to bring it back.

Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2024

  continue reading

69 episoade

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