342: Email ISN'T Dead: Effective Strategies for Private Clubs w/ Jay Schwedelson

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Join us for a fun and enlightening chat with Jay Schwendelson, an email marketing guru and private club aficionado. In today’s episode, we dive deep into the art of crafting catchy email subject lines and the game-changing effects of personalizing your messages. With Jay’s unique insights as both a marketing expert and a club member, he offers valuable tips that will help private clubs not just reach their members, but truly connect with them.

Get ready to laugh and learn as we explore the often-overlooked world of email pre-headers and how a little creativity can drastically improve your open rates. Plus, I’ll share a charming story about my experience with Bombas socks, highlighting how exceptional customer service can inspire loyalty—a lesson all private clubs can benefit from. And with the upcoming virtual email marketing conference in view, this episode is packed with actionable advice and hearty chuckles for anyone looking to enhance their email strategy.
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Capitole

1. Mastering Email Marketing for Private Clubs (00:00:00)

2. Email Marketing Strategies and Tips (00:11:59)