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What Drives Young People to Act on Social Issues?

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Manage episode 266461226 series 2441630
Content provided by Common Impact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Impact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Derrick Feldmann, Managing Director of Ad Council Edge and INFLUENCE|SG, has devoted his career to unpacking why and how young people choose to engage with social issues, as well as how the topics they care about influence companies’ CSR and marketing strategies. Listen as he and host Danielle Holly discuss what’s in store for brand engagement in social issues in the context of COVID-19 and how to tell when a company is authentically supporting a cause versus what’s just “good marketing.”
  continue reading

94 episoade

Artwork
iconDistribuie
 
Manage episode 266461226 series 2441630
Content provided by Common Impact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Impact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Derrick Feldmann, Managing Director of Ad Council Edge and INFLUENCE|SG, has devoted his career to unpacking why and how young people choose to engage with social issues, as well as how the topics they care about influence companies’ CSR and marketing strategies. Listen as he and host Danielle Holly discuss what’s in store for brand engagement in social issues in the context of COVID-19 and how to tell when a company is authentically supporting a cause versus what’s just “good marketing.”
  continue reading

94 episoade

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