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"DIALED IN" with BOA, LIVE

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Manage episode 406515357 series 2362438
Content provided by Dave Tabor, PROCO360, Dave Tabor, and PROCO360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Tabor, PROCO360, Dave Tabor, and PROCO360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

“We wanted to change the company from a closure system to a high-performance fit system to change the way athletes perform – and prove it scientifically.”

Shawn Neville, CEO, BOA

Most guests on ProCO360 cut me some slack. Not Shawn Neville of BOA, and not even in front of a live audience at BOA’s world headquarters. From the start Shawn showed how determined he is that the world recognize that BOA technology is NOT to replace shoelaces, or even to be a better closure system. It’s a “PERFORMANCE FIT SYSTEM,” period.

If you really want to be intrigued, listen to why BOA is choosing to not maximize profits. Several in attendance at this LIVE event were discussing BOA’s strategy around this afterwards – add your comments about this!

  continue reading

100 episoade

Artwork
iconDistribuie
 
Manage episode 406515357 series 2362438
Content provided by Dave Tabor, PROCO360, Dave Tabor, and PROCO360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Tabor, PROCO360, Dave Tabor, and PROCO360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

“We wanted to change the company from a closure system to a high-performance fit system to change the way athletes perform – and prove it scientifically.”

Shawn Neville, CEO, BOA

Most guests on ProCO360 cut me some slack. Not Shawn Neville of BOA, and not even in front of a live audience at BOA’s world headquarters. From the start Shawn showed how determined he is that the world recognize that BOA technology is NOT to replace shoelaces, or even to be a better closure system. It’s a “PERFORMANCE FIT SYSTEM,” period.

If you really want to be intrigued, listen to why BOA is choosing to not maximize profits. Several in attendance at this LIVE event were discussing BOA’s strategy around this afterwards – add your comments about this!

  continue reading

100 episoade

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