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Conquer the Convention: Board Game Edition
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Conquer the Convention: Board Game Edition
In this episode of Product of Play, host Curtis Schmidt is joined by Ross Thompson, head of marketing at Atomic Mass Games. They discuss key strategies and tips for making the most out of attending board game trade shows. Ross shares his wealth of experience, covering everything from selecting the right shows to attend, critical planning steps, and creating memorable booth experiences. The conversation delves into practical advice for both small and large publishers, the importance of setting clear goals, and how to effectively measure success at these events.
00:00 Introduction to the Podcast and Guest
01:29 Ross Thompson's Journey in the Gaming Industry
02:27 Choosing the Right Trade Shows
03:57 Maximizing Trade Show Presence
05:33 Evaluating Trade Show Success
11:49 The Importance of Gamma Expo
13:43 Gen Con: The Major Show for Tabletop Gaming
15:55 Creating Memorable Experiences at Gen Con
23:06 Prepping for Conventions
26:39 Exciting Announcements at Gen Con
26:56 AEG's Unique Marketing Strategy
28:11 Preparing for Product Launches
28:52 Managing Inventory and Sales
30:21 Measuring Success at Trade Shows
31:35 Networking and Influencer Engagement
35:29 Common Mistakes to Avoid
36:57 Effective Planning and Preparation
42:27 Promotional Strategies and Bundles
46:20 Choosing the Right Trade Shows
48:02 Balancing Work and Well-being
48:53 Conclusion and Final Thoughts
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