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Agile Testing for B2B Success

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Manage episode 430701815 series 3438730
Content provided by Product Rebels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Rebels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Join Heather Samarin and Vidya Dinamani as they dive into a compelling conversation with Julia Stefani, CPO at Treasure Financial.
Discover how Julia navigates the unique challenges of B2B research, building trust within her organization through hypothesis-driven insights and agile testing.
Learn about her journey from hypothesis to market success, the pivotal decision to pivot towards API products, and the incredible growth that followed. Julia also shares invaluable tips for product managers on grounding decisions in data, storytelling, and practicing leadership skills.

  continue reading

44 episoade

Artwork
iconDistribuie
 
Manage episode 430701815 series 3438730
Content provided by Product Rebels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Rebels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Join Heather Samarin and Vidya Dinamani as they dive into a compelling conversation with Julia Stefani, CPO at Treasure Financial.
Discover how Julia navigates the unique challenges of B2B research, building trust within her organization through hypothesis-driven insights and agile testing.
Learn about her journey from hypothesis to market success, the pivotal decision to pivot towards API products, and the incredible growth that followed. Julia also shares invaluable tips for product managers on grounding decisions in data, storytelling, and practicing leadership skills.

  continue reading

44 episoade

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