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EP 439 - Solsten CEO on Optimizing Product Design and Marketing With Psychology and AI

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Manage episode 433262093 series 1150103
Content provided by Sophie-Charlotte Moatti and Products That Count. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie-Charlotte Moatti and Products That Count or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also offers his thoughts on the role of AI in creativity and the future of human-computer interaction.

  continue reading

475 episoade

Artwork
iconDistribuie
 
Manage episode 433262093 series 1150103
Content provided by Sophie-Charlotte Moatti and Products That Count. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie-Charlotte Moatti and Products That Count or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How can product design and marketing be optimized with psychology and AI? In this episode hosted by Nacho Andrade, Solsten CEO & Co-Founder Joe Schaeppi speaks on his background in UX design, clinical psychology, and adventure therapy, and how that blend of skills informs his approach to product development. He highlights the limitations of demographic and behavioral data in predicting customer behavior, and explains how Solsten uses AI and psychology to provide companies with more accurate insights to optimize their product design, marketing, and advertising. Joe also offers his thoughts on the role of AI in creativity and the future of human-computer interaction.

  continue reading

475 episoade

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