Branding, Marketing, and PR: Terry Isner’s Humanistic Approach for Law Firms - 444

Profit with Law: Profitable Law Firm Growth

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Shownotes can be found at https://www.profitwithlaw.com/444.

Are you ready to unlock the secrets of effective law firm branding and marketing?

Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.

Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!

Chapters:

[00:00] Introduction to Terry Isner

[06:39] The Misconception of PR Today

[12:11] Identifying Where to Start

[16:46] Outsourcing PR vs. Doing it Internally

[22:51] PR in Attracting Talent

[27:43] Is Traditional PR dead?

Resources mentioned:

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Ep 338 - What’s Your Law Firm’s Capital S Story with Paul Furiga

Connect with Terry Isner: Instagram | X (Twitter) | TikTok

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [e-mail].

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LinkedIn - https://www.linkedin.com/in/mosheamsel/

Capitole

1. Introduction to Terry Isner (00:00:00)

2. The Misconception of PR Today (00:06:39)

3. Identifying Where to Start (00:12:11)

4. Outsourcing PR vs. Doing it Internally (00:16:46)

5. PR in Attracting Talent (00:22:51)

6. Is Traditional PR dead? (00:27:43)