Promote Yourself To CEO | Small Business Strategy For Women Entrepreneurs podcast

#Business Growth Strategist #Entrepreneur #Business #MBA #Women's Corner #Society #Marketing #Racheal Cook MBA: Small Business Owner #Entrepreneurship #Small Business #Sales #Business Growth #Business Coach #Online Business #Racheal Cook

5:37

Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

444 episoade

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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updated acum 3 ore

Distribuie

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444 episoade

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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

1
From Reactive to Grounded: Your CEO Reset 55:41

acum 3 hours55:41

55:41

Send us a text In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" instead of just defaulting to whatever's easiest. We explore seven different types of rest—physical, mental, emotional, sensory, creative, social, and spiritual—and talk about how taking care of yourself intentionally actually builds your capacity to lead effectively. Throughout our conversation, you'll find actionable advice for managing your energy and reducing decision fatigue, helping you stay centered as a leader rather than operating from a place of panic.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

1
Why Adaptable Business Systems Beat Uncertainty 32:02

acum 7 zile32:02

32:02

Send us a text Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly matters. Perfect for entrepreneurs feeling drained by current events or disappointed by recent results. Build momentum with less stress by creating adaptable business strategies that can weather any storm.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Stop Faking Perfect When Marketing Your Business 51:17

acum 14 zile51:17

51:17

Send us a text In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why community matters more than ever, and how to market authentically when everything feels uncertain. If you're tired of performative marketing and ready for real connection, this episode reveals the path forward.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Leading with Values in a Divided World 46:10

acum 28 zile46:10

46:10

Send us a text Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confidence-boosting conversation on stepping into your role as a leader without burnout.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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How to Build a Resilient Life-First Business 36:45

acum 28 zile36:45

36:45

Send us a text Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO , I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you can create a resilient, life-first business. If you’re ready to take control and build a business that works for you, this episode is a must-listen!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Run Your Day Like a CEO 32:08

acum 8 weeks32:08

32:08

Send us a text As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserve their energy to get the results they want in life and business. So in this last installment of the “Run Your Business Like a CEO” series, I talk about three surprisingly key things to running your day like a CEO, based on my own experience. On this episode of Promote Yourself to CEO: 7:54 - A great day truly starts the night before. I used to never be a great sleeper (and even failed at it, according to my FitBit), so here’s how I fixed that. 15:48 - Morning routines can be so different from person to person. As an introvert who likes the quiet, here’s what I do and don’t do. 20:00 - What else can you consider to keep your days running smoothly? Pay attention to these things. 23:00 - I reveal what I do to simplify decision-making regarding my wardrobe, self-care, and home essentials. 26:45 - What’s sucking away your time? I discuss the happy accident that helped me truly relax. 28:27 - I used to feel resistant to morning and nighttime routines. Are you in the same boat? Mentioned in Run Your Day Like a CEO FitBit Calm Grove Collaborative “From Not Ready Yet to Ready for Next Level Visibility with Stylist Nicole Otchy” Racheal on Instagram and TikTok Rate and review on Apple Podcasts…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Run Your Week Like a CEO 1:07:50

acum 8 weeks1:07:50

1:07:50

Send us a text As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle. On this episode of Promote Yourself to CEO: 5:01 - What is a model calendar, and how do you use one? I talk about how I created my model calendar and really dig into the details of how I use it now. 21:57 - If you have other people on your team, here’s something else you should consider doing to protect your time and energy. 26:33 - What’s the second most important strategy to run your week like a CEO? I do this for my business every Monday morning. 39:46 - I’m pretty ruthless when I implement the third strategy. And it certainly helps with client appointments and business boundaries when I do this. 41:37 - I often get asked why I included these couple of questions in The CEO Planner . What are they, and why did I? 45:03 - The CEO Score comes in handy when it comes to sticking to the weekly plan you just mapped out. Here’s a breakdown of what it’s all about. 57:26 - The last strategy is built right into the planner as this series of questions so you can make better decisions and nip any recurring problems in the bud. 1:02:58 - To wrap up, I quickly recap all five top things to do to run your week like a CEO. Mentioned in Run Your Week Like a CEO The CEO Collective The CEO Planner Fired Up & Focused Challenge “How a model calendar helps me work just 25 hours a week!” “What Is Your Role as CEO?” CEO Date Checklist “How to Track Your Productivity With an Entrepreneur Scorecard” Racheal on…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Run Your Month Like a CEO 39:00

acum 8 weeks39:00

39:00

Send us a text I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll never open again. On this episode of Promote Yourself to CEO: 2:59 - I talk about my monthly CEO date and dive into my check-in process. 7:48 - What kinds of questions can you ask yourself as you look back on the previous month? 11:28 - I reveal another reason why I absolutely love working with The CEO Planner. 14:15 - What are the consequences of not tracking and documenting things in your business on a consistent basis? 20:07 - Your business metrics and revenue help you predict your company’s future. I reveal how I check on mine every month without obsessing over them. 27:20 - What if you discover that you’ve fallen behind (even way behind) on your projected goals? Here’s how I handle it. 32:24 - One of the most crucial things you need to do with your team while setting your top business priorities for the next month. 34:10 - What’s the last thing I do at the end of my monthly CEO date? Mentioned in Run Your Month Like a CEO Plan Your Best Year Ever Challenge The CEO Collective The CEO Retreat The CEO Planner Racheal on Instagram and TikTok Rate and review on Apple Podcasts…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Run Your Quarter Like a CEO 55:52

acum 8 weeks55:52

55:52

Send us a text Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business. On this episode of Promote Yourself to CEO: 3:34 - Why go for 90-day plans? Entrepreneurs love setting big, ambitious goals, but it can be overwhelming. 7:27 - How do you break down big goals into more manageable chunks to fit your time, energy, and resources? You can make your best guess, or do this instead. 11:24 - As an example, I quickly walk through how you can launch a new group program within a year (or sooner). 16:03 - How do you actually create your first 90-day plan? I dig into it and discuss the kind of goals you want to focus on during this process. 19:50 - Start the process by looking over your sales and marketing with this 5-part marketing strategy framework. 27:01 - Most people think of this part of the framework when they think of marketing and can get it confused with the first step. I reveal why it’s different and necessary. 34:08 - What’s next after you have your systems in place? I discuss the difference between process vs. project goals and breaking them down in your 90-day plan. 38:38 - Asking yourself these questions as you work through your plan can really help ensure you avoid major challenges. 42:50 - I talk about fine-tuning your plan throughout the quarter without burning yourself out. Mentioned in Run Your Quarter Like a CEO Plan Your Best Year Ever Challenge The CEO Collective The CEO Retreat The CEO Planner Get Paid Calculator Racheal on Instagram and TikTok…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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From Hidden Ghost Writer to Visible CEO with Amanda Edgar 43:42

acum 11 weeks43:42

43:42

Send us a text From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to your values. Amanda's evolution from reluctant expert to confident CEO offers a refreshing perspective on building a business that thrives even through personal challenges.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Elise Arsenault Makes Creative Work Pay 51:51

acum 12 weeks51:51

51:51

Send us a text Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking stable income without sacrificing their artistic pursuits.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Winging It Isn't A Business Growth Strategy 31:47

acum 13 weeks31:47

31:47

Send us a text What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow. 1:25 – What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term solution. 5:08 – You find true freedom with a certain level of control in your business. I clarify what I mean by control here, because a lot of people might have mixed feelings on it. 7:39 – What do you need to have in place to get consistent cash flow and clients? I reveal the first of several different components necessary. 10:28 – The second component is one where a lot of people trip up. There’s a common trap entrepreneurs can fall into here as well, and I discuss how to avoid it. 14:23 – Having these two things in your business makes predictable profits so much easier to obtain. I explain how. 18:44 – How can you ensure that your team helps you create sustainable revenue, freedom, and flexibility? Without a plan here, things can become chaotic very quickly. 25:36 – I talk about another key thing to keep in mind as you’re working with your team to grow your business. Mentioned in Winging It Isn’t a Business Growth Strategy The CEO Collective The E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber Racheal on Instagram and TikTok Leave a review on iTunes…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities 40:09

acum 15 weeks40:09

40:09

Send us a text When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospitality with education. Her insights on the coming wealth transfer to women and the power of building genuine relationships reveal why going niche isn't just good business—it's transforming how underserved communities access financial guidance. A must-listen for service professionals ready to make their own bold move.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

1
Why Work-Life Balance is a Myth 38:21

acum 16 weeks38:21

38:21

Send us a text Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of separating focus days from call days, Rachel demonstrates how you can structure your business around your life—not the other way around. Learn the proven approach that's helping women entrepreneurs get better results while working less, and finally feel confident about how you spend your time.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Do You Have a Month-By-Month Action Plan for 2025? 28:37

acum 19 weeks28:37