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135: Why Targeted Marketing Matters: Avoid Going Broke Chasing "Good Deals”
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In this episode of the Property Prophets Podcast, Travis Wells dives into the critical importance of being selective with your marketing and deal choices. He shares a personal, real-world example of a recent JV partnership that looked good on paper but failed to deliver the desired profits. Why? The properties were in a low-value area, making it nearly impossible to pull off a substantial assignment fee—even though they were "good deals."
Travis explains why focusing on the right areas is key to making serious money, whether you're wholesaling, flipping, or buying rentals. He discusses how he’s moving away from the JV model and transitioning his business to focus on higher-value opportunities in better markets. He also uncovers the common misconception that all good deals are profitable and how you can actually go broke chasing them.
You'll learn the importance of marketing in areas with higher spreads, appreciating properties, and more buyers. Travis emphasizes the need to be strategic and targeted, rather than just throwing money at nationwide marketing and hoping for the best.
Whether you’re into flips, rentals, or wholesaling, this episode will give you powerful insights into how to approach your real estate deals with intention and strategy. Tune in and discover why being a "deal architect" is key to building long-term wealth!
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