Quality customers start at the top of the funnel | Tucker Stoffers (Divvy, Bill.com)

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1+ y ago 32:43

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In this episode, Ellen Schwartze interviews Tucker Stoffers, Senior Director of Growth Marketing at Bill.com/Divvy. His experience in digital, demand gen, and now growth marketing provide a great canvas for chatting through his approach to optimizing the whole customer journey to create great customers.

(00:47) - Tucker Stoffers' background in digital marketing
(03:22) - The benefits of working at a marketing agency before going client-side
(07:34) - Business goals as a growth marketer
(09:37) - How Divvy is shifting budget ahead of a recession
(12:53) - How to approach the funnel from a customer advocate perspective
(15:11) - When do paid and organic strategy diverge?
(19:18) - What's shifting in Tucker's paid media strategy in the next 12 months
(21:36) - The further into the funnel you can look, the more impact you can make
(23:33) - Quick wins for ad retargeting
(26:14) - Quick wins for keyword monitoring and optimizing
(28:30) - Over-communicate goals with internal teams. Set expectations.

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