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97. Chris Kanik on Changing the World One Cup at a Time
Manage episode 456129984 series 2875612
Chris Kanik is the CEO and Founder of Smart Cups, a sustainability-driven technology company that achieved global recognition with its flagship product—a printed energy drink. All of the flavors and ingredients are printed on the button of a cup, just add water. The Smart Cups printed technology eliminates the need to bottle and ship liquids, significantly reducing carbon footprint.
Smart Cups Technology was recognized on Time Magazine's 100 Best Inventions of the Year list for 2021. Chris also gained global exposure for Smart Cups by winning Season 1 of Gordon Ramsay's Food Stars, securing a $250,000 investment from Gordon Ramsay himself.
In this episode, we discuss:
● The inspiration for Smart Cups
● Why Smart Cups is pursuing a white-label strategy
● The reasoning behind releasing an energy drink as their first product
Key Takeaways:
● A Simple Truth with Big Ripples: Smart Cups is tackling a profound yet simple truth: shipping water as a primary ingredient in products is unnecessary. By letting the end consumer add water themselves, industries can slash emissions from transporting heavy, water-laden goods. Think of the potential impact across sectors—soft drinks, laundry detergents, cleaning supplies, shampoos, conditioners—the list is endless. This shift doesn’t just cut emissions; it reimagines how products are made, sold, and consumed.
● Awareness as the Seed of Change: Actions drive change, but awareness is often the spark that starts it all. Awareness has the power to shift perspectives and open minds, creating a ripple effect that spreads through society. As more people become aware, the momentum grows, leading to collective action that can transform entire systems. Awareness isn’t just a passive state—it’s the ignition point for meaningful change.
● The Unexpected Doorway to Innovation: Innovation can strike at the most unexpected times. Often, the doorway to innovation opens through frustration with the status quo or daydreaming about what could be. For Smart Cups, the doorway to innovation happened at a Taco Tuesday. When you find that doorway, let your imagination wander through it. You never know where it might lead—perhaps to a transformative idea that changes how we live.
References:
● Connect with Chris on LinkedIn
● The Smart Cups investment offering on StartEngine
● UCLA paper: “Reducing life cycle material, energy and emissions for liquid consumer products through printing”
● “The Best Inventions of 2021”, Time Magazine
Connect & Share:
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them!
If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good!
Subscribe to the Purpose and Profit newsletter to make sure you don’t miss future episodes.
This podcast is for you, the listener. I’d love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
101 episoade
Manage episode 456129984 series 2875612
Chris Kanik is the CEO and Founder of Smart Cups, a sustainability-driven technology company that achieved global recognition with its flagship product—a printed energy drink. All of the flavors and ingredients are printed on the button of a cup, just add water. The Smart Cups printed technology eliminates the need to bottle and ship liquids, significantly reducing carbon footprint.
Smart Cups Technology was recognized on Time Magazine's 100 Best Inventions of the Year list for 2021. Chris also gained global exposure for Smart Cups by winning Season 1 of Gordon Ramsay's Food Stars, securing a $250,000 investment from Gordon Ramsay himself.
In this episode, we discuss:
● The inspiration for Smart Cups
● Why Smart Cups is pursuing a white-label strategy
● The reasoning behind releasing an energy drink as their first product
Key Takeaways:
● A Simple Truth with Big Ripples: Smart Cups is tackling a profound yet simple truth: shipping water as a primary ingredient in products is unnecessary. By letting the end consumer add water themselves, industries can slash emissions from transporting heavy, water-laden goods. Think of the potential impact across sectors—soft drinks, laundry detergents, cleaning supplies, shampoos, conditioners—the list is endless. This shift doesn’t just cut emissions; it reimagines how products are made, sold, and consumed.
● Awareness as the Seed of Change: Actions drive change, but awareness is often the spark that starts it all. Awareness has the power to shift perspectives and open minds, creating a ripple effect that spreads through society. As more people become aware, the momentum grows, leading to collective action that can transform entire systems. Awareness isn’t just a passive state—it’s the ignition point for meaningful change.
● The Unexpected Doorway to Innovation: Innovation can strike at the most unexpected times. Often, the doorway to innovation opens through frustration with the status quo or daydreaming about what could be. For Smart Cups, the doorway to innovation happened at a Taco Tuesday. When you find that doorway, let your imagination wander through it. You never know where it might lead—perhaps to a transformative idea that changes how we live.
References:
● Connect with Chris on LinkedIn
● The Smart Cups investment offering on StartEngine
● UCLA paper: “Reducing life cycle material, energy and emissions for liquid consumer products through printing”
● “The Best Inventions of 2021”, Time Magazine
Connect & Share:
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them!
If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good!
Subscribe to the Purpose and Profit newsletter to make sure you don’t miss future episodes.
This podcast is for you, the listener. I’d love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
101 episoade
All episodes
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1 99. Marilyn Waite on Her Life in the Global Climate Justice Fight 47:17

1 98. Anastasia Volkova on Decarbonizing the Agriculture Value Chain 57:13

1 97. Chris Kanik on Changing the World One Cup at a Time 35:07

1 96. Dimitry Gershenson on Extending Credit to Climate Tech Startups 42:55

1 95. Eugene Kirpichov on a Systems Change Approach to the Green Economy 40:13

1 94. Zimri T. Hinshaw on Creating and Scaling Bio-Based Materials 46:29

1 93. Eric Rubenstein on Growing the Future of the Climate Tech Industry 57:15

1 92. Chad Park on Creating Financial Security for Individuals and Communities 52:16

1 91. REPLAY: Mark Kramer on How Creating Shared Value Can Transform Business and the World 50:15

1 90. Katherine Neebe on Sustainablility in the Energy Industry 58:06

1 89. Breene Murphy on a “Divest, Reinvest, Pressure the Rest” Climate Investing Strategy 27:52

1 88. Julia Marsh on Seaweed-Based Plastic Packaging 39:17

1 87. Dalila Wilson-Scott on the Holistic Approach to Diversity & Social Impact 1:01:16

1 86. Staff Sheehan on Greening the Aviation Fuel Industry 37:23
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