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You Can’t Make This Up
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1 Apple Cider Vinegar - part two 31:42
31:42
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At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
Don’t Work on Your Weaknesses
Manage episode 203095810 series 1958297
Content provided by Purpose & Profitability Podcast and Profitability Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Purpose & Profitability Podcast and Profitability Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We always hear how we should always be improving our business by fixing what's not working. How do you do that if you don't work on our weaknesses? Listen as my co-host Eric Yun and I discuss how to grow your business without fixing your weaknesses.
…
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73 episoade
Manage episode 203095810 series 1958297
Content provided by Purpose & Profitability Podcast and Profitability Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Purpose & Profitability Podcast and Profitability Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We always hear how we should always be improving our business by fixing what's not working. How do you do that if you don't work on our weaknesses? Listen as my co-host Eric Yun and I discuss how to grow your business without fixing your weaknesses.
…
continue reading
73 episoade
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Purpose & Profitability
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1 The ROI of Personal Development 36:27
36:27
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Ever wonder how you can take your performance to the next level? Or develop your leadership skills to attract and retain top talent or take your business to the next level? In this episode, we explore the value of professional development services, such as training, coaching, consulting, mentorship, and mastermind groups. In your personal life, these services can help you achieve a greater sense of well-being, impact, and quality of life. In business, your focus may be higher growth and increased profits. Our guest, Scott Landis, helps us explore this topic and shares about his newest endeavor, the Awakened Man Mastermind. Let me know if you need anything else. Thank you for all that you do to prep and post the podcast!…
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Purpose & Profitability
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1 Key #5 to Scaling Your Business - Succession and Exit 46:12
46:12
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Why is the topic of succession and exit of a business one of the 5 keys to scaling a business? You’ll have to tune in to find out. But in short, the preparation it takes to exit a business takes years to do well. Unfortunately, most don’t so that is why only 30% of businesses make it to the 2nd generation. When planned and executed well creates the foundation for the business to scale. This topic is coincidentally appropriate to the transition of this very podcast. Another teaser that you will need to tune into to find out more. Great things ahead!…
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Purpose & Profitability
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1 Key #4.5 of 5 - 4 Keys to Marketing Success 27:29
27:29
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Many businesses struggle with marketing when it doesn’t have to be that way. In order to put together a strong marketing strategy you need to understand the fundamentals of what marketing is all about and the key principles that all successful marketers employ. Once you understand the fundamentals and principles of marketing can then become simple for you to develop and execute. Listen to this episode.…
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Purpose & Profitability
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1 Key #4 Right Leader in The Right Seat 18:59
18:59
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When it comes to building your business for sustainable growth a lot of attention is paid to marketing, sales, equipment, software, manufacturing, new channels of distribution and more. These are strategies and infrastructure improvements that will help the business grow. But how much attention is paid to the most important resource that is the key to sustaining that growth? You as the leader. Are you doing the right things that will grow the company. You’re heard the phrase, Get the right people on the bus in the right seats by Jim Collins in his book, Good to Great. But what about getting the Right Leader in the Right Seat? I’m not advocating changing leaders. What I’m saying is to make sure the leader is focused on doing the right things and let get rid of everything else. In this episode, we will discuss what you as the leader need to consider to build a solid team that will take your business to the next level of growth.…
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Purpose & Profitability
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1 The Danger of the Side Hustle 21:55
21:55
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Many employed people and even business owners are contemplating or have started a side hustle to earn a little more cash. This concept is not knew but the terminology and promotion is becoming more commonplace. Some of the advertisements and promotions of side hustle businesses make it seem easy but there are some dangers to watch out for as you embark on this side hustle journey. This episodes explores the dangers of the side hustle and some possible solutions to creating a solid source of additional revenue.…
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1 Key #3 of 5 Keys to Scaling Your Business - Go To Market Strategies 37:40
37:40
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Long term success of your business and brand starts in the beginning with your Go To Market Strategies which isn’t necessarily your marketing strategy. So, whether you’re in startup mode, launching a new initiative or struggling with a current one, you may need to refine your go to market strategy after listening to this interview with My guest Susan Schramm of Go To Market Impact LLC.…
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1 Key #2 of 5 to Scaling Your Business- Have fun with numbers 27:50
27:50
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Key #2 of 5 to Scaling Your Business- Have fun with numbers by Robert Fukui
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1 The first key on the 5 Keys to Scaling Your Business 20:55
20:55
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These are the same principles and steps I use to help my clients grow their business and goes beyond marketing, sales, systems, etc. Key #1 to scaling your business has everything to do with you as the owner. Yes, you are Key #1.
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Adjustments into your pricing strategy can be the quickest way to increase profitability and build a sustainable business. Unfortunately, this is commonly overlooked by most businesses and they continue to struggle financially. Consultants, coaches, and trainers are a group of business in particular that struggle in this area. Listen to this fun and informative conversation with my friend Paul Klein who specializes in helping executive level professionals transition from their corporate or government roles to starting and scaling their own 7-figure consulting or freelance business. If this sounds like you, click to listen. www.paulklein.net or www.pricingispositioning.com…
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Purpose & Profitability
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Many businesses learn their marketing approach through trial and error. While it is true that we can all learn from our mistakes, it’s also pretty cool if we can learn without the mistakes. Of course, you can never fully prevent mistakes, but it is possible to put knowledge on your side and learn from someone else’s mistakes. This episode I share some of the marketing insights I’ve gained over 25 years as a marketing professional and consultant and how I continually stay up on my game....which can benefit all business owners.…
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Purpose & Profitability
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1 Please everyone...or please no one 29:41
29:41
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As business owners, we tend to live by the motto “the customer is always right.” We bend over backwards for our customers to make sure they have a positive experience so they return and hopefully tell their friends and family. This is a good rule of thumb but are there times where you may need to "fire" your customer, or say no? Sometimes if you say “yes” to one customer, it may have negative effects on at least two other customers. So by trying to please everyone, you may be pleasing no one. The key is to please the right customers. Click to listen to this lively conversation and hear some solutions about pleasing the right people with my returning guest, Allan Gray.…
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1 Listen up!... and improve company performance 38:30
38:30
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The strategies that most business implement to grow their business usually involves marketing, creating new products/services, upgrading equipment/software/hardware, creating systems and reaching new markets. But how many times does the strategy involve listening to their stakeholders? Active listening and communicating better with your stakeholders like employees, customers, vendors and the like could be the simplest yet most powerful thing you can do to improve company performance. Click to listen to my conversation with Randy Wilburn, Chief Encourager of Encourage Build Grow http://encouragebuildgrow.com/…
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Purpose & Profitability
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WARNING for perfectionist and planners, this episode may make you squeemish! This is the secret weapon to business success. There are all kinds of books, blogs, webinars and podcast that talk about various business growth concepts that revolve around marketing, leadership, and management but not a whole lot on this topic of the Pivot. All the topics mentioned require some level of planning. But the Pivot does not require planning. It relies on the owner and leadership to react properly when things don’t go according to plan. Yes, sometimes plans don’t go according to...well...plan. Shocking I know. So the Power of the Pivot is the secret weapon to business success. Click and listen to this powerful interview with Allan Gray of NuVision Kingdom Life Center.…
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Purpose & Profitability
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1 The High Stakes of Exiting Your Business 37:53
37:53
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Business owners are excited when starting their business and go through a series of highs and lows of operating and building it for success. While planning for business success is always top of mind, only a few plan for an exit until it’s too late. Only 30% of all first generation businesses successfully transfer it to the next. Primarily because they start planning their exit too late not realizing what’s involved and what’s at stake. So listen to this episode where I interview Pat Ennis of Ennis Legacy Partners who have helped businesses plan and execute successful exits since 2010.…
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Purpose & Profitability
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In this episode we’re going to pepper you with various thoughts around marketing that can help you be more successful in your efforts. From social media, SEO, web design, writing good content, or choosing a good agency, you never know what topic we hit on that will help you out. Ready, set, click to listen!…
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