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Brand Center Episode 2 - Philip Morris UK Ad Campaign #HoldMyLight
Manage episode 220176375 series 1254592
Content provided by Radically Distinct Radio with Jenn Morgan and Jenn Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Radically Distinct Radio with Jenn Morgan and Jenn Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/
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12 episoade
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Manage episode 220176375 series 1254592
Content provided by Radically Distinct Radio with Jenn Morgan and Jenn Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Radically Distinct Radio with Jenn Morgan and Jenn Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight Watch the ad here: https://www.youtube.com/watch?time_co... Brand Center is produced by https://www.radicallydistinct.com/
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12 episoade
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Similar cu Radically Distinct Radio with Jenn Morgan
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
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continue reading
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