Colin Day on Social Media Governance: Harnessing B2B Social Media Opportunity

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2y ago 30:47

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Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media.

Hot Topics of this Episode Include:

- The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries)

- How marketing, legal and compliance teams can come together to create a safe and practical social media policy

- How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help

- Colin’s biggest lesson learned post-recovery after he had to hit the big red button to stop all social media

153 episoade

#Business #Marketing #Oktopost