The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Power of Storytelling in the Sales World with Nick Capozzi
Manage episode 338648035 series 3366304
Content provided by Mindtickle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mindtickle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Hannah and Tony explore the reasons why a great salesperson should also be a great storyteller, and how you can brush up on your own skills. They sit down with Nick Capozzi, the Head of Storytelling at Demostack and an expert in crafting compelling video content to boost sales and strengthen the narrative surrounding a brand. As someone who got his start in sales sailing on cruise ships, Nick has an intimate awareness of the power of storytelling and the key elements of a great piece of content. He shared more about the fascinating backstory behind his career, as well as some of his best-kept secrets when it comes to leveraging storytelling as a sales tool. Nick also provides listeners with an overview of how to create an Oscar-worthy demo, which you definitely won’t want to miss if you’re hoping to take your brand storytelling to the next level.
16 episoade
Distribuie
Manage episode 338648035 series 3366304
Content provided by Mindtickle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mindtickle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Hannah and Tony explore the reasons why a great salesperson should also be a great storyteller, and how you can brush up on your own skills. They sit down with Nick Capozzi, the Head of Storytelling at Demostack and an expert in crafting compelling video content to boost sales and strengthen the narrative surrounding a brand. As someone who got his start in sales sailing on cruise ships, Nick has an intimate awareness of the power of storytelling and the key elements of a great piece of content. He shared more about the fascinating backstory behind his career, as well as some of his best-kept secrets when it comes to leveraging storytelling as a sales tool. Nick also provides listeners with an overview of how to create an Oscar-worthy demo, which you definitely won’t want to miss if you’re hoping to take your brand storytelling to the next level.
16 episoade
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Similar cu Ready Set Sell
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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…
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…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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