LST #106: What is Relationship Marketing w/ Jessika Phillips

Real Business Connections

Learn Speak Teach Episode #106 with Jessika Phillips.

You can WATCH the full episode here: https://youtu.be/CRVZFXoHNrM

Building strong relationships with customers is essential in modern marketing. By embracing a serving-over-selling mindset, businesses can build trust and loyalty, leading to increased repeat and referral business while reducing the need for costly advertising.

In this engaging episode, Jessika Phillips, the Queen of Relationship Marketing and founder of NOW Marketing Group, shares her personal journey and marketing insights. Jessika shares how the lotus flower serves as a metaphor for her life, symbolizing growth and resilience in the face of adversity.Just as the lotus blooms beautifully even in muddy waters, Jessika believes that no matter what your backstory is or what challenges you face, you can rise and determine your destiny.

From losing her corporate job due to illness to building a thriving business, Jessika’s journey is a testament to creating one’s own destiny, no matter where you start. She discusses the unique culture of her marketing agency NOW Marketing Group, which prioritizes building strong relationships rather than just driving sales.

Throughout the episode, Jessika discusses the importance of relationships in marketing. She underscores that relationships are the currency of business and provides actionable advice on how to develop the skills needed to build authentic relationships in marketing.

Additionally, Jessika shares the backstory of Social Media Week Lima, an event where creativity and passion converge. Tune in to find out how to build relationships with your ideal audience, which will increase repeat business from existing customers and generate new referrals, ultimately contributing to business growth.

During this episode, you will learn about:

[01:14] The significance of the lotus flower to Jessika

[03:30] Examples of moments where Jessika displayed the qualities of a lotus flower

[08:34] How she rebuilt her life after losing her corporate job due to illness

[10:06] The culture of Jessika’s marketing group

[12:01] How can we develop the skills to build strong relationships?

[15:17] Jessika’s superpower and kryptonite

[17:12] The connection between relationships and marketing

[21:09] The backstory of how Social Media Week Lima began

[29:30] Book your spot in the upcoming - Social Media Week Lima 2025: https://sociallima.com/

[31:14] Why relationships are important in marketing

[35:36] How the NOW Marketing Group helps you create relationships with your ideal audience to grow repeat, referral business

[38:18] How they deal with angry clients

[41:20] Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer: https://bit.ly/4dRnDol

[42:06] What the future looks like for Jessika

[44:12] Best way to reach out to Jessika

Website: www.jessikaphillips.com

Key Takeaways:

• "It doesn't matter where you have been planted, what your backstory is, or where you are starting right now. You create and determine your own destiny." ~Jessika Phillips [01:52]

• “The currency in business is relationships.” ~Jessika Phillips [09:50]

• The sense of belonging isn't just about us; it's about caring for others and making them feel safe and valued through authentic, relational questions. [12:51]

• Nowadays, 80% of buying decisions start online, and 60% of the sales cycle is complete before a potential customer engages with a representative from your business. [17:31]

• Our name and relationships are the only things we truly own in this world. [31:25]

• "If a client isn't growing with you, they are dying with you." ~Jessika Phillips [34:37]

Keep In Touch with Jessika Phillips:

Website: www.jessikaphillips.com

LinkedIn: https://www.linkedin.com/in/jessikaphillips/

Facebook: https://web.facebook.com/RelationshipMarketingJessika/

Instagram: https://www.instagram.com/relationshipmarketingjessika/

X: https://x.com/JessikaPhillips/