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The Power of Auditory Branding — With Laura Montarroso Daher

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Content provided by The Stoke Group - Adam Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Stoke Group - Adam Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Real Creative Leadership, host Adam Morgan talks with Laura Montarroso Daher, founder of Music Collective and a creative visionary when it comes to auditory branding. Laura explains why brands should be incorporating sound and music into their creative strategy (which encompasses way more than catchy jingles) and how to look for inspiration and storytelling techniques in both familiar and unlikely places.

  continue reading

64 episoade

Artwork
iconDistribuie
 
Manage episode 447675760 series 3471303
Content provided by The Stoke Group - Adam Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Stoke Group - Adam Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Real Creative Leadership, host Adam Morgan talks with Laura Montarroso Daher, founder of Music Collective and a creative visionary when it comes to auditory branding. Laura explains why brands should be incorporating sound and music into their creative strategy (which encompasses way more than catchy jingles) and how to look for inspiration and storytelling techniques in both familiar and unlikely places.

  continue reading

64 episoade

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