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Keller Williams’ Michael Ward on shifting the pendulum on lead generation
Manage episode 382363831 series 2420433
On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model.
Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation.
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Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices
290 episoade
Manage episode 382363831 series 2420433
On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model.
Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation.
Related to this episode:
Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices
290 episoade
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