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#169: How to Use Segmetrics to Boost Your Marketing Accuracy | Keith Perhac
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Content provided by Brian Keith and Brian 'Red Beard' Keith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Keith and Brian 'Red Beard' Keith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
twitter: harisenbon79 twitter: segmetrics
3:19 "It does not behoove the ad companies to give you the correct answer." -Keith Perhac
5:54 "This gargantuan problem that has affected every one of my clients for a decade." -Brian Keith
11:52 "I smell the money over there." -Brian Keith
13:36 "We're able to pull those different touch points...and combine them." -Keith Perhac
14:36 "You have to come up with marketing solutions to solve those problems." -Keith Perhac
16:11 "I always feel marketing is a combination of science and art." -Keith Perhac
214 episoade
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Content provided by Brian Keith and Brian 'Red Beard' Keith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Keith and Brian 'Red Beard' Keith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
twitter: harisenbon79 twitter: segmetrics
3:19 "It does not behoove the ad companies to give you the correct answer." -Keith Perhac
5:54 "This gargantuan problem that has affected every one of my clients for a decade." -Brian Keith
11:52 "I smell the money over there." -Brian Keith
13:36 "We're able to pull those different touch points...and combine them." -Keith Perhac
14:36 "You have to come up with marketing solutions to solve those problems." -Keith Perhac
16:11 "I always feel marketing is a combination of science and art." -Keith Perhac
214 episoade
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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