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#171: How to Defend Your Brand | Shevelle McPherson
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Content provided by Brian Keith and Brian 'Red Beard' Keith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Keith and Brian 'Red Beard' Keith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.
After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.
@shevellemc
1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson
7:07 "[They] didn't even bother to change the name." -Brian Keith
9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson
11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson
13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson
16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith
214 episoade
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Manage episode 347722576 series 2529099
Content provided by Brian Keith and Brian 'Red Beard' Keith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Keith and Brian 'Red Beard' Keith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.
After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.
@shevellemc
1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson
7:07 "[They] didn't even bother to change the name." -Brian Keith
9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson
11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson
13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson
16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith
214 episoade
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship. You can ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
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