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Understanding the B2B Omnichannel courtesy of McKinsey.

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Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
  continue reading

29 episoade

Artwork
iconDistribuie
 
Manage episode 326656263 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing
  continue reading

29 episoade

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