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#11 How to Maintain Client Relationships
Manage episode 422170140 series 3571010
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I met up with a friend who I hadn’t seen in ten years.
It felt as if we’d never been apart.
The relationship picked up exactly where we had left it.
The decade of time in-between shrank to nothing.
This is a goal for brand-building: to create an experience that your customers come home to again and again.
When your customers exit your life and re-enter (sometimes years later), the same vibe, feel, and energy should be present.
Like a beat that hasn’t been missed.
I’ve worn Nike. I’m not wearing Nike now, but I may in the future. When I do, I expect what I remember from Nike. The intersection of design, comfort, and performance.
The key is to maintain a consistent brand experience for customers.
That’s how you become timeless in their eyes.
That’s how you make old friends feel welcome once again.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-register
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