))
How Business Leaders Win by Approaching Marketing as an Investment
Manage episode 417435576 series 3551865
Content provided by Eric Eden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Eden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.
Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency.
The conversation covers their unique approach to marketing and branding, leveraging different perspectives to cater to various audience needs and preferences, and the importance of understanding marketing as an investment. Jaci underscores the value of external insights for strategic decision-making, the pitfalls the marketing industry faces due to lack of standardization, and strategies for achieving long-term ROI. Finally, she offers advice for marketers and business leaders aiming to succeed in 2024, emphasizing the need for strategic, proactive approaches over reactive tactics.
Get Jaci's book - He Said, She Said: Branding
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
03:48 He Said, She Said: Navigating Business and Branding as a Couple
05:29 Understanding Marketing Through Personality: A DISC Assessment Perspective
07:41 The Power of Strategic Marketing: Helping Businesses Stop Wasting Money
10:45 The Importance of Thinking of Marketing Spend as an Investment
21:08 Marketing: Advice for 2024
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Capitole
1. Marketing, Branding, and Business Growth (00:00:00)
2. Media Buying and Marketing ROI (00:09:46)
3. Marketing and Branding Strategy for Growth (00:16:34)
4. Marketing Strategies for 2024 (00:21:25)
138 episoade
Distribuie
