How to Create Emotional Branding Campaigns that Win Millions of New Customers

Remarkable Marketing Podcast

How do you create successful brand campaigns that win millions of customer
In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, resulting in significant business growth and customer appreciation. The story underpins his new book, 'Appreciated Branding,' which advocates for brands solving real problems to earn customer appreciation and loyalty. Reid's career and insights underscore the effectiveness of emotionally resonant marketing strategies in creating irreplaceable brands. Join us for a conversation where the art of branding is laid bare, empathy meets strategy, and appreciation is the currency of success.

00:21 Reid's Background in Marketing

01:12 The H&R Block Success Story

04:13 The Philosophy Behind Emotional Branding

10:19 Introducing Appreciated Branding

12:02 Real-World Applications of Appreciated Branding

14:16 Advice for Marketers on Tapping into Appreciation

17:01 Final Thoughts on Branding and Standing Out

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Capitole

1. Creating Emotional Connections in Marketing (00:00:00)

2. Emotional Impact of Brand Messaging (00:07:39)

3. Solving Problems for Brand Appreciation (00:13:02)