How an economic institute's video strategy helped it reach millions of people around the world | Matthew Kulvicki | Institute for New Economic Thinking

Research Comms

It's no secret that video can be one of the most powerful ways of sharing research with audiences online. But creating a successful strategy that will get your videos seen by the right people isn't always so straightforward. One research organisation that has achieved huge levels of public engagement with its own video content is the Institute for New Economic Thinking, or INET. This New York based, nonprofit think tank funds economic research that ‘challenges conventional wisdom and advances ideas to better serve society’. And its incredible library of videos that showcase and elevate those ideas have reached millions of people around the world. In this episode of Research Comms, Peter talks to Matthew Kulvicki, INET's Director of Video, about what has made the institute's approach to video such a success. 🤝 Connect with us If you're a listener of the podcast we'd love to connect!

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