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Ep 50 | Homes.com vs. Zillow: The Battle of the Portals | Nick McLean & Suneet Agarwal
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In this video, co-founders of Reside Platform Nick McLean and Suneet Agarwal sit down to dissect one of the biggest competitions in the industry: the battle between two real estate giants, Zillow and homes.com.
In this episode, our hosts take a deep dive into the realm of commercial and residential property listings. From LoopNet to homes.com, discover how online portals are revolutionizing the way properties are marketed and attracting investors from around the globe. Learn about the powerful tools and features these platforms offer, from creating sleek presentations to generating custom reports, and how they're changing the game for real estate agents and investors alike.
From the recent Super Bowl spotlight shining on homes.com's aggressive marketing campaign to the strategic acquisitions by CoStar, the parent company of homes.com, Suneet and Nick explore the implications for real estate professionals, brokerages, and teams. They analyze the staggering investment in advertising and contrast the approaches of Zillow's consumer-centric super app and homes.com's agent-focused platform, offering expert perspectives and valuable takeaways for professionals navigating the ever-changing real estate market.
Throughout the episode, the hosts engage in a candid conversation, sharing their thoughts and experiences, and reminiscing about their past involvement in a real estate website and IDX company. They uncover the significance of points of interest in online real estate marketing and highlight the value of aligning with agents and focusing on community-centric content. With insightful observations and lively banter, they dissect the strategies of major players in the real estate market, including Zillow and Realtor.com.
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VIDEO CONTENTS:
00:00 Introduction
02:57 CoStar: Dominating the Industry
08:38 The Apps and the Platforms
11:12 Homes.com is Coming For Zillow
23:31 Our Experiences and Thoughts
39:24 Wrapping It Up
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Show Notes:
Follow Nick McLean
Instagram: https://www.instagram.com/nickmcleanre/?hl=en
Facebook: https://www.facebook.com/nickmcleanrealestate
Follow Suneet Agarwal
Instagram:https://www.instagram.com/suneet_agarwal916/?hl=en
Facebook:https://www.facebook.com/sagarwalsac
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