Fast Growth & Personal Fulfillment With Erin Myles Of Brave Daughters

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being.

Our chat covers:

• The importance of operations as you expand - and why you need to zhuzh your processes over time
• Crafting an in-person experience centered around your brand values
• Flowing instead of forcing when it comes to growth
• Why deriving your fulfillment from your business may not be *~ the vibe ~*

In 2018, founder Erin Myles had a vision to do things differently. After many years of corporate grind she left her job in the fashion jewelry industry and set out to reconnect with her values of jewelry as a reminder of personal power, conscious consumerism and sustainable production practices.

Brave Daughters was born with those values in mind, and the mission to create jewelry that tells a story: a celebration, milestone, breakthrough, accomplishment, or a reminder.

Erin describes a ‘Brave Daughter’ as anyone who is following their own path, investing in their personal magic and following their heart.

Since then, Brave Daughters has expanded to Providence and Boston, and offers Forever Jewelry: custom-fit, welded, permanent chains + charms, along with a collection of unique Whenever Jewelry (with clasps) and special occasion custom-made items. They are a women-owned and operated business and carefully source every chain, charm and gemstone and sustainable material used in our jewelry.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [e-mail]

Capitole

1. Fast Growth & Personal Fulfillment With Erin Myles Of Brave Daughters (00:00:00)

2. Welcome to Retail for the Rest of Us (00:00:04)

3. Importance of operations, brand values, and growth mindset (00:02:41)

4. Brave Daughters: A Vision for Ethical Jewelry (00:03:30)

5. Challenging the fashion industry's reputation with meaningful jewelry (00:05:16)

6. Expansion into retail space and pop-up opportunities (00:08:57)

7. Balancing Personal Goals and Business Priorities (00:15:08)

8. The Growth and Expansion of Brave Daughters (00:17:57)

9. Jewelry and Online Store: A Small Part of Business (00:19:35)

10. Focusing on in-store experience and pop-ups (00:19:54)

11. All hands meetings, Slack, and Notion for communication and organization (00:22:59)

12. Building Experiences and Hiring for Retail (00:30:50)

13. Seaport Build-up and Future Plans (00:34:53)

14. Struggling to find balance between personal goals and business (00:40:16)

15. Balancing personal life and business commitments (00:43:18)

16. Learning about oneself through business challenges and therapy (00:46:03)

17. Finding Pleasure in Self-Care Routine (00:49:04)

18. Relatability and Love for the Show "Beef" (00:50:46)

19. Trusting Your Gut and Knowing Your Business (00:52:30)

20. Find Resources and Information on our Website (00:55:33)