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315: The 10-Second Customer Journey

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Manage episode 444101713 series 2978503
Content provided by Oliver Banks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oliver Banks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation.

Listen to this episode to hear:

  • How customer perception is rapidly formed.
  • Why there are no excuses not to offer a state-of-the-art customer experience.
  • How to understand the customer journey from your customer's point of view.

The show notes are at www.obandco.uk/315.

  continue reading

300 episoade

Artwork
iconDistribuie
 
Manage episode 444101713 series 2978503
Content provided by Oliver Banks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oliver Banks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation.

Listen to this episode to hear:

  • How customer perception is rapidly formed.
  • Why there are no excuses not to offer a state-of-the-art customer experience.
  • How to understand the customer journey from your customer's point of view.

The show notes are at www.obandco.uk/315.

  continue reading

300 episoade

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