Glitter, Growth, and Green Innovation with EcoStardust

Retales: E-Commerce Growth Stories

Ever imagined a world where the sparkle of glitter doesn't come at the cost of the environment?
In the last episode of the series, we talk to Katherine Senior, the founder of EcoStardust, a brand that sells biodegradable eco glitter for the eco-conscious.
We dive into the heart of green innovation and how a plant-based alternative to traditional glitter was born. Kath opens up about the trials and triumphs of running a business during the pandemic, and how she successfully leveraged technology to serve customers better.
When you think about glitter, it's all about the shine and shimmer. But what if that shine could be eco-friendly? EcoStardust has made it possible. Listen as Kath shares the company's journey since its 2017 launch, the influence of impactful video content, and the importance of educating customers on what biodegradable glitter really means. Discover how EcoStardust ensures their products are independently tested and their creative approach to sustainable packaging.
The conversation doesn't stop there. Kath spills the secrets of how her team stays connected and productive even while working remotely. From using collaboration tools to her top tips for organization and efficiency - dive in to learn about maintaining a smooth workflow in a digital workspace.
Kath also offers an engaging insight into EcoStardust's expansion into new product ranges and a sneak peek into their commitment towards sustainable growth. Tune in for a conversation that sparkles with innovation, sustainability and resilience.
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Capitole

1. Glitter, Growth, and Green Innovation with EcoStardust (00:00:00)

2. Tech and Growth Strategies for Businesses (00:06:52)

3. Marketing Strategies for Biodegradable Glitter (00:16:55)

4. Team Collaboration and Challenges in E-Commerce (00:23:51)

5. Expanding Product Ranges and Sustainable Growth (00:38:19)