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S5E19: Words That Sell: How to Write Compelling Copy with Kate Bonnycastle
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Copywriting is about more than just words. It’s the art and science of crafting persuasive and compelling written content with the purpose of driving action, creating emotional connection, and conveying messages that resonate and motivate your audience. Whether you’re creating a landing page, composing an email or social media post, effective copywriting is essential in today’s business world.
Kate Bonnycastle gets a kick out of helping entrepreneurs find the exact words they need to land clients they love. She goes deep into word choice and language to make writing pop and offers sell. Kate has spent 15-plus years in agencies, marketing departments, and her own business copywriting for clients around the world. Her specialty is nailing brand voice and abstract ideas so coaches and consultants can attract and convert naturally, honestly and consistently. When building your business is part of how you express who you are, finding the right words is essential... and hard! Kate turns writing from a Terrifying Task into a Powerful Practice so you can connect with the people who need you.
In this episode, Kate shares the 3 components of brand voice (word choice, pacing and attitude), things we have to unlearn to sound ‘normal’, how to put more of YOU into your writing in a way that cannot be AI generated, if you can make your writing personal without making it too personal, and much more!
Chapters
00:55 - Intro
02:32 - Tips for copywriting
03:53 - How to put more of your personality or brand into your writing
10:14 - Ideal word length. How many words to use?
12:01 - Adding personality into your writing
16:09 - A conversation on AI, why the human element is so important
28:00 - Final tips (saying the right thing to attract the right people)
33:35 - What’s next for Kate
35:01 - Where to find Kate
Connect with Kate on LinkedIn - https://ca.linkedin.com/in/katebonnycastle
Visit Kate’s website - https://www.katebcastle.ca/
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Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
Follow us
LinkedIn - www.linkedin.com/company/pplbright
Twitter - twitter.com/pplbright
Facebook - www.facebook.com/pplbright
Instagram - www.instagram.com/pplbright/
Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#copywriting #writing #AI #business #communication
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