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Balancing SEO and Information Architecture
Manage episode 354936523 series 3314499
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All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites can optimize both.
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