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Recruiting a Diverse Cohort
Manage episode 372295078 series 3314499
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Institutions should always be on the lookout for new audience segments, and it makes sense to have a diverse pool of applicants that are right-fit students. That being said, now it’s more timely than ever to be considering this topic, given the Supreme Court’s recent ruling against Affirmative Action.
Join us on the newest episode of Rock Enroll as three seasoned higher ed marketing experts dive into the strategies and tactics you can still utilize for recruiting a diverse student cohort. Explore the impact of demographic data, changing platform targeting rules, and the power of personalized communication in reaching historically excluded audiences.
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