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Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
Manage episode 443660564 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
- Identifying Customer Needs
- Defining the Audience
- Setting Campaign Goals
- Forming the Campaign Team
- Planning the Program and Tactics
- Executing and Measuring Success
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Ian’s Tuesday 2¢ LinkedIn Newsletter
- Notebook LM
- Robert Frost - The Road Not Taken
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s CMI article series - Rose Colored Glasses
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
241 episoade
Distribuie
Manage episode 443660564 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
- Identifying Customer Needs
- Defining the Audience
- Setting Campaign Goals
- Forming the Campaign Team
- Planning the Program and Tactics
- Executing and Measuring Success
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Ian’s Tuesday 2¢ LinkedIn Newsletter
- Notebook LM
- Robert Frost - The Road Not Taken
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s CMI article series - Rose Colored Glasses
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
241 episoade
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